CompuSmart SolutionsCompuSmart Solutions

June 05, 2015

Mobile matters more than ever and it’s up to you to ensure your mobile website is designed to deliver the best user experience (UX) possible. However, to truly understand just how important mobile is, you need to familiarize yourself with the growth in mobile users, data on how much time people are spending on their mobile devices, and understand just how important mobile design is to visitors. CompuSmart Solutions has just released an infographic packed full of the information you need to understand trends in mobile. Here are some of the key findings.

Mobile Growth Is Exploding

Research has shown that mobile smartphone views account for 33 percent of a total page views for any given website. In addition, another 7 percent of views come from tablets. That’s a huge chunk of your website’s traffic that every business needs to pay attention to.

What’s even more important is the rapid growth seen in mobile use. In 2009, page views from mobile devices accounted for less than 1 percent of page views. In 2012, this climbed to 10.9 percent of page views. Finally, in 2015, we’ve arrived at 33.4 percent, underlining just how important mobile is for any website out there.

This explosive growth points the way to the future, and there is still plenty of untapped market potential out there. In the United States alone, there are 170 active mobile Internet users out of a population of 320 million. That means there are still millions of people who have yet to truly enter the market. As a result, you want to position your mobile website to not only capture the existing share of users, but also draw in future mobile users as well.

What People Are Saying About Mobile Design

Mobile website design remains an essential element to a successful mobile strategy. In fact, 46 percent of people say a website’s design is their number one criterion for determining whether they believe a company is credible. This applies to mobile websites as well, In addition, 74 percent of users say that they’re more likely to return to a website if it works well on their mobile device.

If you want to ensure your business isn’t losing visitors to your competitors, it’s also important to understand that 40 percent of people will choose a different search result if your website is not deemed mobile-friendly, according to recent research.

Where to Focus Your Efforts

It was also found that on average, users spend 20 percent of their mobile time using location-based searches and 27 percent of their time on social media. In total, the average smartphone user is spending 2 hours a day on their phone exclusively. You want to ensure your capture that time for your business, which means your mobile website needs to look great, and needs to incorporate social media, location-based searching, and other features that users are drawn to.