CompuSmart SolutionsCompuSmart Solutions

July 30, 2015

For businesses, mobile is more important than ever. In fact, businesses that don’t have a website optimized for mobile are going to be losing out on serious traffic and revenue. There is solid data to support this finding and plenty of reasons why a mobile-optimized website is now seen as a necessity. Here are 5 reasons why failing to optimize your website for mobile can have a negative impact on your business.

Customers Will Have A Poor User Experience

Businesses should always be keeping the customer in mind, and websites that don’t look great across a wide variety of mobile devices are going to result in customers that go elsewhere. Websites that don’t look great on mobile are difficult to navigate, tend to look unprofessional and leave the customer frustrated. If you have an Ecommerce business, these issues become even more important. Imagine customers trying to click through numerous pages and enter important data through a website that simply doesn’t function properly on the customer’s device. In fact, research has shown that 30 percent of customers will abandon a shopping cart if a website isn’t optimized for a mobile device.

Weak Performance In Search Engine Results

A failure to optimize your site for mobile won’t only impact the user experience, but it will also likely lead to a major hit for you when it comes to search engine optimization (SEO). That means when people search for topics related to your business, your business isn’t going to perform very well in the search results, meaning you won’t get the traffic you need for your business to thrive. Google, the leader in the search industry, changes its search algorithm hundreds of times a year, and one of its latest major updates is designed to make sure mobile-friendly sites rank well in terms of SEO.

Lost Branding Opportunities

A mobile-friendly website allows customers to immediately connect with your brand and identify with the experience your company is trying to deliver. It also helps you properly display your logo, create a navigation experience that leads customers down the sales funnel, and leaves an impression that makes users want to come back to your website again and again.

shutterstock_268450493Miss Out On A Huge Pool Of Customers

Google has now indicated that more searches are performed on mobile than on desktop computers in the United States. In addition, there are over 156 million smartphones in use in the U.S. and many people spend a huge amount of their day using their mobile devices. That’s a huge market you’re missing out on if your website isn’t optimized for mobile devices. Mobile users are savvy, use their phones as tools to shop and learn about companies, and mobile use is only expected to grow. Businesses that want to adapt to these trends need to make it happen now before they get left in the dust.

Unique Customers Will Be Lost

There aren’t just a lot of mobile users, but they also happen to exhibit certain behaviors that companies and marketers desire. In fact, going mobile means tapping into a base of customers that simply aren’t available only on desktop computers. Research shows mobile users are the type of customers that take quick action, with Forbes indicating that 70 percent of mobile users take action within an hour. In contrast, it takes desktop users up to a month to take the same level of action. That means your website goes from lead generation and then to a sale at lightening speed, but this is only likely possible if your website is delivering the right mobile experience. If you want to increase sales conversions, a website optimized for mobile is a must.

Ultimately, customers demand a smooth web experience, and a website optimized for mobile delivers just that. CompuSmart Solutions is an industry leader in delivering websites that are optimized for mobile users no matter what kind of device they’re using, which means your business will be well positioned to reap the rewards of a mobile-friendly web design when you work with us. Call us today and learn more about how we can help your business succeed.