Your company should have strategy that draws visitors for both your web page and mobile web page. Drawing more visitors means more sales, higher brand awareness of your business and growth in your web traffic. While your strategy for attracting visitors for both your mobile site and main web page will often overlap, it’s also important to realize the differences involved as well.
SEO is Key
A search engine optimization (SEO) strategy is one of the primary ways websites draw traffic. Yes, it’s difficult to rank well in Google and other search engine search results due to the competition in the SEO market. However, it’s important to use an SEO Auditing tool to see how your website ranks. You should also use Google’s Keyword Planner tool and follow best practices when it comes to using SEO strategies. This SEO strategy applies equally to your main website and mobile website on equal terms.
Marketing Is Key
It’s sometimes a struggle to get visitors, but a solid marketing plan is key. For mobile, this might mean using push-button notifications to keep smartphones users aware of new deals and services. For your main website, consider using banner ads on websites or e-mail newsletters to drive traffic.
As a general rule of thumb, if your website is ranking high in search engine results, your mobile website generally will as well. However, this isn’t always the case. You can also consider mobile search ads and linking your business through Google Maps, which utilizes location feature on a smartphone to drive traffic to your mobile website.
Optimizing a Mobile Site
If you want visitors to your mobile web site, it needs to be optimized to perform on tablets and smartphones. All too often web designs don’t account for other devices on the market, leading to a subpar user experience and a website that simply doesn’t properly reflect your company’s image. Ensure your mobile website looks great and visitors will come to your site month after month.
Try To Produce Quality Content
You want your website to start to gain a solid reputation with content that delivers something special. Try to provide expert-level articles that provide real information to your audience. This will generate buzz about your site, lead others to recommend your site within their network and also generate more confidence in purchasing your services and products.
However, you should consider the fact that mobile users don’t always want to read long and difficult articles on their smartphone. For your mobile website, consider linking to shorter form articles that are more too the point while still offering quality content.
CompuSmart Solutions offers a range of services to help you realize the full potential of both your main website and your mobile website. Get in contact with us today about how we can help you gain the visitors your business needs to succeed.
