CompuSmart SolutionsCompuSmart Solutions

May 21, 2015

shutterstock_51199114When it comes to designing a website, details matter. Using one color over another, the location the shopping cart, or other tiny elements may have big impacts on your ability to keep visitors interacting with your site.

It’s hard to keep the end-user in mind when creating a site, which is how bad user experiences are created. Knowing web design mistakes to avoid will help you create a better user experience.

Tiny Clickable Links

Even if someone has perfect vision, it can be annoying to interact with small clickable areas on a website, especially if they’re close together. There’s also the possibility these links will be easily missed.

On top of that, having tiny clickable areas means your site will not be mobile-friendly.

No Search Box

Site menus don’t always get you where you need to go, so many people use the search option. One usability study found that more than half of website visitors are search-dominant when browsing web pages. If you don’t have a search box, it’s time to include one. You’ll also be able to use Google Analytics to learn what terms people are searching for.

Long Forms

A form with a lot of fields looks like it will take a lot of time.Try to cut down your questions to only the details that are absolutely necessary. You can always ask for more information once they’re further into the sales process.

Difficult to Use Forms

If you do have multiple fields, make sure a user can tab through the fields and hit enter at the end to submit. Not incorporating this may cause someone to give it up entirely.

Opening Windows in a New Browser

Having links open in a new window is a pet peeve of many users. Most people want to de-clutter, so set the links to open in a new tab instead.

Not Mobile Responsive

More people are using mobile devices to browse the web, so talk to a web design service about making your site mobile-friendly. Besides the usability factor, Google recently released an algorithm change that will favor mobile-friendly sites.

Zero Testing

You’re not going to know if your site is user-friendly until you test it out! Ask some loyal customers to be a focus group, or offer simply invite friends and family to share their opinions.


Resources: Smart insightsHubspot