If your business is just getting started with eCommerce or you simply want to improve your eCommerce platform, it’s time to review what you really want from your eCommerce software. There are sometimes a virtually endless amount of features you want from eCommerce software, but’s important to know what will increase your own personal revenue and jump start growth. Here are some of the top features you should look for when you choose eCommerce software for your business.
Easy Setup Of Your Storefront
Just like a traditional brick and mortar store, you want to immediately immerse your customers in the shopping experience from the moment they reach your website. Your eCommerce software should allow you to easily setup a storefront that appeals to your customer base, with options to quickly add and edit inventory, manipulate product descriptions, and setup pricing.
The Right Design
The perfect storefront isn’t just about the technical, but it’s also about the visual. You want eCommerce software that easily allows you to upload multiple photos of your products, setup your storefront’s design and templates, and create a consistent navigation structure within your eCommerce platform.
Excellent Payment Processing And Security
Your eCommerce software shouldn’t need a third-party piece of software for credit card processing, but should instead offer payment gateways that link directly through software services like PayPal or Stripe. In addition, your eCommerce software needs to offer SSL encryption to ensure each payment is as secure as possible.
Loaded With Merchant Tools
If you’re looking to use eCommerce software to its full potential, then the software needs to come with plenty of merchant tools. That means your software will include the following:
- Send out a reminder to a customer that they abandoned their cart
- Offer marketing capabilities to find and retain customers across the web
- Allow customers to pay with gift certificates or cards
- Allow you to automatically set discounts
- Offer options to share deals through social media.
Data Analysis And Tracking
Your eCommerce software should include data tracking and analysis to help you spot trends that can help you fuel sales. With this kind of analysis, you can examine how effective a sale offer was, track how well your advertising campaign performs, and determine which demographic groups are most likely to make a purchase on your website. This can help you determine what sales strategies to implement and how to achieve better ROI on your marketing campaigns.
As a part of this data and analysis, your software should also be able to help you automate the production of charts, graphs and other data points to help you easily visualize and understand your sales data.
Easily Integrates Other Software
Easily Integrates Other SoftwareYour eCommerce software should include a number of different software applications that you might already utilize. Typical software might include a customer relationship management (CRM) software system or a point-of-sale (POS) system. This will help build a network of centralized data that will help create a more efficient and responsive business.
Mobile eCommerce Is Essential
Mobile eCommerce has exploded over the last few years, and your eCommerce needs you to allow you to produce a mobile-ready storefront for your customer’s to easily access from their phone or tablet. Your eCommerce software should also allow you to make mobile payments, track customer location for ad retargeting, and purchase products from inside your business’s mobile app if you already have one.
Built-in Shipping
It’s also a good idea to have eCommerce that handles shipping basics. That means your software can process shipping orders, allow you to manage and track shipping information, and also send automated confirmation e-mails to customers providing them with the details of their purchase. If your eCommerce software doesn’t offer these options, it should be able to easily integrate third-party software shipping services.
Customer Service
Your eCommerce software should provide customer service support as well, allowing help desk tickets, customer complaint tracking, and automated alerts when a customer has a question or complaint.
CompuSmart Solutions has been building custom eCommerce software solutions for our clients for over a decade. If you want the best eCommerce solution on the market, speak with us today about how we can help you get started.
