Having a well-designed company website is more important than ever before. The Internet has become a place where consumers get their first impression of a company and where an increasing number of services are offered.
That’s why it’s absolutely essential that you choose a website development company that can provide all the web design services you need to stand out from competitors.
4 Important Qualities When Choosing A Web Design Company
1. Understanding of SEO
Search engine optimization (SEO) is about more than simply having high-quality content. The underlying code that a website is built on is fundamental in getting your website properly indexed on Google and other search engines. Make sure that your web design companyhas an understanding not only of design, but SEO as well.
2. Focus on Mobile Responsiveness
With more than 300 million new smartphones sold in Q3 2014 alone (not to mention the burgeoning tablet market), ensuring that your website is mobile-responsive is no longer a luxury, but an absolute necessity. Make sure your web design company is not only familiar with responsive web design, but fully integrates it into the functionality of your site.
3. User Experience and User Interface
One of the most overlooked aspects of web design is the functionality, or more specifically, the user experience, of the website itself (e.g. the ease with which visitors can find information and access the various pages on the site). It’s easy to have a great-looking website that’s very difficult to navigate, so make sure you look closely at your web designer’s skills and capability to ensure that your website will navigate as you want and need it to. This is especially critical for highly interactive websites those of web stores and other eCommerce companies.
4. Fast and Reliable Tech and Software Support
When your website goes down, the last thing you want is to wait hours before your web design team can return your emails or calls. Before choosing a web design company, make sure they have a fast and reliable tech support team available to address any issues that may arise with your website. You also want to ensure that the company you work with has the ability to seamlessly integrate your website with your back office for the reporting and coordination of critical data.
Technology and web design should support and help guide you towards your business goals, not distract from them. CompuSmart is a full-service IT company that offers a variety of reliable solutions to mitigate and manage any of your web design or IT challenges before they take a toll on your business’ overall profit and efficiency.
