Website design has come a long way, with new methods and responsive designs giving rise to the website of the future. The businesses that embrace these new advances are realizing improved branding potential, increasing their sales prospects, and delivering a better web experience to customers. If you’re wondering whether it’s time to redesign your website, review the following benefits and decide whether you think a redesign is right for you.
Expand Your Reach
A website redesign can help you be discovered by more prospects across the web and perform better in search results. Websites can now be designed around search engine optimization (SEO) principles which can help your website perform better in search engines. The major search engines don’t only look at content, strategic keywords and back linking—which are all highly important—but they also look at whether a website is optimized for mobile devices, if load times are speedy, and overall design principles. As a result, a website redesign can help you improve your SEO strategy to keep your website ranking well and bring in more potential prospects when people search for keywords related to your business.
Convert More Prospects Into Leads
A sound web design strategy is not just about bringing in new prospects, but also converting them into leads, and then eventually into regular customers. A new website redesign can help you improve your sales funnel, create a call-to-action that helps convert more leads, reduce your bounce rate, and integrate sales support options like live chats. This helps increase confidence for the lead to make the step towards becoming a customer. In addition, a new website redesign can help incorporate the latest eCommerce features that can help improve the checkout process, reduce abandoned carts, and help you gain valuable data from each sale.
Improve Branding
A website redesign can help you improve your brand at every level. Visitors who experience a smooth interface, easy navigation and a streamlined purchasing process will walk away with a positive opinion of your business. A smart web redesign can also incorporate your company’s logo, brand message and professional qualities into each step of the design process.
A Clear Unique Value Proposition
When you work with web design professionals like CompuSmart Solutions, your unique business model is examined from top to bottom. Each company has a Unique Value Proposition (UVP) that translates core business principles and objectives into one singular vision. Your website should answer this UVP as soon as a visitor arrives. With a redesign, a web development team can make sure that your UVP is consistent across each page of your site, and will clearly answer why visitors should stay on your page, purchase products or utilize your company’s services.
Connect With Customers
Connect With CustomersA website redesign is there to keep leads and customers constantly drawn to your products and services. That means incorporating social media options and sharing, blog updates, e-books, whitepapers, newsletter subscriptions, and other sales channels. A website redesign can help you easily update this content and package each landing page in a way that entices visitors to download, connect and get involved with what your company has to offer.
Mobile Is The Future
As a part of any web redesign, a website should be optimized for mobile devices. That means a website that looks great on mobile phones and tablets, which accounts for a huge share of web searches and visitors. If your website doesn’t look good on a mobile device, you can only expect to lose customers and revenue over the long-term. Take a good look at your website on a mobile device. If it doesn’t look great, then it’s definitely time for a redesign.
Ultimately, CompuSmart Solutions has helped turn poor quality websites into responsive and interactive websites that showcase a company’s brand in the best way possible. We can help improve your company’s sales channels, focus your company’s Unique Value Proposition on each page, and help you increase your bottom line. Speak with us today and learn why CompuSmart Solutions has the stellar reputation it enjoys in the IT industry.
