Your website is a vital window for people to access your business, learn about your products or services, and generate revenue for healthy growth. Unfortunately, many websites don’t only fail to live up to expectations, but many business and website owners are often unaware that there is even a problem to begin with.
That’s why it’s important to take a hard look at your website’s design, its compatibility with different devices, its overall branding message, and your overall ranking on top search engines. If you want to understand if your website is optimized for success, ask yourself some of the following questions to see if your website is meeting your needs.
Does My Website Clearly Portray My Message?
Every business has a message they want their customers to understand and take to heart. Visit your website and ask yourself whether your page is delivering a clear and concise message for visitors as soon as your homepage loads. It’s not just the text your website contains, but the unique combination of images, graphics, and content all designed in a way that allows customers to quickly take action and understand how your business can help.
Does Your Website Respond Equally On All Devices?
Many website owners and operators fail to optimize their website for many different devices, meaning they could be losing market share. If your website isn’t delivering the perfect experience on mobile phones, computer tablets, and all the major browsers, then customers will take their business to another website that does. In fact, 60 percent of all web traffic now comes from mobile devices, underlining just how important this market is.
Is My Website Matching My Brand And/Or Initiative?
Your website shouldn’t just showcase your brand, it should make it come alive. Each page on your website should help reinforce your brand and increase brand loyalty within your customer base. A professional design, clear logos, and a website that responds to the needs of every visitor are all elements that can help customers connect better with your brand. If you feel like your website isn’t doing enough to promote your business, it’s time for a redesign.
Are Easy Management And Navigation Built Into My Website?
This is a big question you should ask yourself. Every user who comes to your website should be able to navigate quickly to the page they want to visit, retrieve information easily, and be able to purchase a product or service in a simple and intuitive manner, especially if eCommerce is a vital part of your business.
Your website shouldn’t be static either. If you’re having difficulty making changes to your site, updating your site with new information, or struggling to implement new business objectives, your website is obviously not where it should be in terms of quality. A successful website will allow you to easily manage different features, introduce new products, and make quick updates or blog posts, all which will help you keep your website fresh and exciting to customers.
How Does My Website Perform Organically In Search Results (Good SEO)?
You can have a stellar website but if no one can see it, then what good is it? You need to analyze your website’s performance in major search engines to ensure that your page is obtaining the web traffic it deserves. With the right SEO techniques, you can boost your ranking substantially and start to draw visitors, increase sales, and showcase your website’s features to a wide clientele. Although there are more advanced tools you should consider, try checking your page rank quickly on Checkpagerank.net and see how your website stacks up.
Thankfully, CompuSmart Solutions can perform an SEO audit of your website, implement SEO “best practices” and help you with your long-term SEO strategy to help your website
Does My Website Efficiently Generate Leads?
The lifeblood of many businesses is generating a high volume of effective leads. That means when visitors come to your website they can quickly join your business’s mailing list, learn your business’s contact information, and even speak to a representative over Live Chat. It also means your website includes a strong call-to-action at key points in the sales funnel, powerful testimonials, and a professional look that builds trust in your overall business.
Ultimately, CompuSmart Solutions is dedicated to ensuring businesses have the websites that deliver long-term success. We work with each client to build a website that is tailored to their unique brand, message, market, and business plan. Speak with us today and learn how we can help your business succeed.
