CompuSmart SolutionsCompuSmart Solutions

May 26, 2015


shutterstock_126777980It’s not enough to just have a mobile app, but you also need people to actively engage with it to generate leads, grow revenue and sell more products or services That’s why it’s important to improve your mobile app metrics—such as user traffic and other metrics—in order to get the most from your app. Think about the following strategies to improve your mobile app metrics at every level.

First Build Up Your Metrics

Often, many companies don’t even produce and explore metrics in the first place. If you’re one of the companies not paying attention to metrics, your app may be failing and you might not even realize it. One study determined that only 16 percent of apps are used more than once, underlining how often apps fail to reach users.

You should be measuring how often users log into your app, how long they stay in your app, how many people are downloading your app, and what percentage of users in your app also purchase a product or service. Think about using an app metric service like AppsFlyer to get a complete picture of different metrics that impact your app.

Keep Track Of Your Ranking

Regardless of whether your app is featured on Google, Apple or Microsoft phones, it’s important to ensure you have an excellent ranking for your app in the App Store to ensure users are downloading it in the first place. App Store Optimization (ASO) refers to using keywords and analytics to improve your app store ranking, much like websites use SEO. Think about using optimization tools like SensorTower to understand which ASO keywords are trending to improve your App Store rankings.

Ask For Feedback

You should be engaging users regarding their app experience. Solicit feedback on your app and be sure to respond to negative feedback within different app stores, as negative feedback can lower your store ranking. Oftentimes, users will also offer advice or suggestions on how to improve your app. You should be careful to implement these changes if you want to ensure improved metrics like increased traffic and overall time spent on your app.

Use Push Button Notifications

Unfortunately, it’s easy for users to forget they even have an app on their phone. After all, your app is often competing for attention with dozens of other apps. A helpful way to improve user engagement is to ensure your app is issuing notifications to smartphone users on a periodic basis. These push button notifications can provide information about new deals, changes to your app design, and new products or services your business is offering. Each time you issue a notification, you should experience a bump in traffic.

Offer Unique Features

Many apps are simply generic and offer little reason for users to use them on a regular basis. Think about what your company or business does best and try to incorporate it into the app. For companies that provide home services or repairs, allow your app to schedule an appointment with a specialist or technician. If your retail business sells clothing and apparel, offer a store direction feature that interfaces with a smartphone’s map application to give users a chance to find your store anywhere. In other words, think about your app’s overall utility and you’ll see a huge improvement in your mobile app’s metrics.

Aggressively Advertise

Your app should be prominently featured on your website, on Facebook, and through other social media channels. It’s also an excellent idea to use a deep link strategy within your website. Your website should detect if a mobile user also has your app on their smartphone. When they click on a link or access your website, your site should ask the user if they want an optimized experience through your company’s app. This will drive more traffic towards your app and train users to automatically access your app whenever your company’s brand pops into their head.