CompuSmart SolutionsCompuSmart Solutions

August 04, 2015

ecommerce-technology-trends-2015Ecommerce is a rapidly changing industry in which e-tailers must adapt and shift based on how consumers search, share, and buy online. Experts across the web write about these trends, and the best ways to capitalize on them on websites just like yours.

The following is an excerpt of an article by Jen Gray, a contributor to Econsultancy’s blog.

It may be July, but now is the time to start thinking about the holiday season.

Although it’s one of the most important times for driving revenue, the holiday season is difficult for brands to set themselves apart from competitors and connect with customers in meaningful ways.

Therefore it’s important for marketers to harness emerging technology to drive customer engagement.

From receipt validation to building sharable content, brands have more tools at their disposal than ever before as they prep their strategies for the biggest spending season of the year.

Let’s take a look at how brands can use current technology trends to help them rise above the noise during December.

Integrated Wishlists

Brands are making it easier than ever for customers to share their favorite finds with loved ones with wishlist functionality integrated into their websites, apps and social channels.

Capitalizing on the success of social networks like Pinterest, brands need to allow customers to seamlessly share desired wishlist items across Twitter, Facebook and email, taking the guess work out of holiday shopping and drawing more eyes on (and directly to) company offerings.

Read the Full Article.