The following excerpt is from an article found on Tweak Your Biz. It was written by Kimber Johnson.
The popularity of mobile applications has continues to rise. Mobile apps are not just limited to consumer use but are being used by businesses for their internal operations processes like data processing or sales support. But if you think mobile apps are solely for big businesses or popular brands, you couldn’t be more wrong. Small businesses are also leveraging the opportunities a mobile application offers, knowing that an effective mobile marketing strategy involves more than just a mobile-friendly website.
In fact, today many businesses have their own dedicated mobile app. These companies are ahead of the game when it comes to taking their business to the next level. So if your business is not capitalizing on mobile applications, you need to look at how it is impacting your business and start developing a strategy to meet your customer’s expectations when it comes to mobile.
#1 Why Create a Mobile App for you Business
While your business may not collapse if you do not have a mobile app, it is worth remembering that the world has gone mobile. The number of people using the mobile web on smartphones and tablets has far surpassed the number of desktop computer users. You also need a mobile app because most desktop webpages won’t display well on mobile screen. But if you are still undecided whether you’d want to create your own mobile application, here are a few reasons that you should consider.
#2 Improve Customer Engagement
No matter whether you are selling electronics or massage services, your customers need a channel to reach you. Having a (help desk) or chatting feature within your app can truly make a difference in the way you connect to your customers. Integrating features such as in-app messaging, comments and likes into your mobile application could see your business improve its social standing.
People spend many hours on social media every day, and having an app that offers all social media features will help get them engaging to your app. This way, consumers are able to discuss products/services, review them and even share them with their friends. This is undeniably one of the best ways to market your products or services.
