Your conversion rates can always improve. A good goal for any business to have is a conversion rate that’s better than the current one. Better can mean more people converting, better quality leads or whatever makes sense for your business. The goal is simply to improve.
With that in mind, here are seven ideas to improve your conversion rates.
1. Use High-Quality Product Images
If you want to sell your products, you need to have images. The more detailed the images are, the easier it will be to sell. Visitors should be allowed to zoom in and view the images from different angles. If you can get photos of someone wearing or using the product, that’s even better. If you want to take the visuals up a notch, include a video.
2. Create a Section for Sales and Specials
You’ll notice most big brands have a section of their site dedicated to highlighting deal, and it’s for a good reason: people like sales.
3. Use Live Chat
A survey found that over 90% of consumers find online live chat helpful. This is a convenient way visitors can connect with you without picking up the phone, which can create more conversations for you.
4. Show Reviews
Reviews are everywhere, so you might as well embrace them. Spotlight your positive reviews and make sure you reply to any negative reviews.
5. Test Your Buttons
Different colors and wording can directly impact your conversion rates. For example, a split test on green vs. red buttons found that the red button was clicked 21% more times. While you shouldn’t immediately copy test results you find, test out different strategies to see what will bump your conversions.
6. Make Registration Optional
While you want to encourage customer loyalty, a lengthy registration process at check-out can stop prospects from becoming a customer. Allow for guest check-out, and make setting up a profile an option instead of a requirement.
7. Create a Sense of Urgency
There are a number of ways you can create urgency. Some examples include: a countdown clock for a special discount, shipping deadlines or even an alert on products that are low in stock. Only use the low stock alert on products that people don’t stock up on, otherwise you’ll prevent the sale.
Remember: you can only improve if you try different things!
